Venue 45

Venue 45 is an upscale restaurant and venue space that operates in a renovated historic building in downtown Three Rivers. The client put much effort into renovating this building in their home town, so it was essential to the client the charm and history in the downtown shine through into the branding.

I paired a bold serif font with a modern sans serif as a symbol of the old meeting the new in this business. The photos used in the branding are historical photos of downtown where the business lives and textures pulled from the original tin ceilings that are in the restaurant. The color scheme utilizes mostly black and white to pull in to pull help establish an upscale simplicity while tying in the historical feeling of the brand.