3 Rivers Energy is taking a new approach to issues involving ownership, operations, and water infrastructure costs of oil and gas companies. Their water asset leasing method is an industry new approach to solving common issues in the energy industry though via this asset management strategy.
This is a new company in an old industry. When designing this identity it was important to not developing a look that felt too in trend to avoid blending into the noise of the industry. Paring together a contemporary serif typeface with a minimal symbol and modern sans serif typeface as a way to blend together a the old of the industry with the new ideas of this company, generating a look that comes across both modern and established.